Regardless of the type of the business and the product or service on offer, all business owners are after increasing their sales volume. In our digital world however, the intention to take businesses online, no matter if the actual business is carried out online or offline, is on a rapid rise, as people prefer to go online, when looking for something they need.
To respond to such a big demand across the globe, an endless number of online stores and online businesses have come into existence and still to come. In other words, users are now only a few clicks away from whatever they need.
To stand out of the crowd, there are a few ways to optimize your website for higher traffic and better conversion rate. Hence, if you have already gotten your ecommerce web design in Dubai done, it’s time to work hard for better sales. Let’s jump in!
Best tips to increase online sales
- Allow for targeted Ads
Online advertisement comes with a cost. For businesses smaller in size and also for start-ups with limited budgets, it is not very easy to pay for advertisement. However, with the introduction of the Pay-Per-Click advertisement approach by the major social media platforms like Facebook and giant search engines like Google, cost is nothing to worry about much. Let’s see how advertising on these two marketing giants work.
Facebook is almost the strongest social media platform in terms of marketing. Facebook provides you with the capability of targeting your audiences, based on their demographic, geographical location, interests, age and a lot more game changing factors. Facebook offers the Pay-Per-Click advertising approach, so don’t worry much about your tight budget.
Google also provides the PPC advertising approach, with different factors to get access to your targeted audiences. In Google PPC advertising, a business owner must set up one or a few strategic keywords that are relevant to the service or product they have on offer. For instance, if you own a web design service company and focusing on web design for businesses and corporates, once a user search for a keyword like corporate web design, your Ad will be shown to the user on top of the result page and you would only be charged, if the user clicks on your link.
- Social Proof
So far, if you have thought that users don’t go through the reviews and feedback from other customers, believe me that you are totally wrong. In contrast to your thoughts, if applicable, internet users would firstly read other users’ opinions about the product they have purchased or services they have received and how happy they have been in terms of support and delivery. Social proof is a very strong tool to create credibility and trustworthiness for new users. On top of that, responding to the comments and reviews from customers is as important as the customers’ feedback. Having positive feedback is like your current customer recommending you to the new potential customers and responding properly to the negative feedback shows your professionalism and trustworthiness.
- Search Engine Optimization
It goes without saying that ranking high on Google organically adds considerable value to your business. Even though Google Ads bring traffic to your website during the time that you are trying to improve your rank on Google, people tend to trust more on websites who have ranked high on Google organically. Long story short, it’s always a good idea to combine both SEO optimization and targeted advertisement with more focus on SEO.
- Improve UX
UX or user experience refers to how a user feels, when visiting your website and taking action. The more customers feel comfortable and relaxed, the better result you will see in terms of conversion. There are multiple best practices, standards and tips to improve UX. Easy to understand navigation process, fast loading web pages, mobile-responsiveness, simple and neat design, easy check-out process and powerful search tools are just a few out of many that help improve user experience which results in better conversion rate.
Shipping and Return policy
You must clearly explain the shipping process, associated costs and more importantly the return policy for the customers. It is highly recommended to arrange for delivery to take not more than 5 days, as the majority of customers will cancel their shopping if it takes long. Besides, it is always a good idea to offer a free shopping service. That would considerably motivate users to take action and finalize their shopping. At last, a return policy must be in place for customers who are doubtful whether to purchase or not. A reasonable return policy creates peace of mind for such customers to progress with their shopping, as they can return it, in case of changing their mind or not being happy about the quality of the product.
To come into a conclusion, whether you are planning to take your current business online or start an online business from scratch, be informed that the competition is very tight now. Even though the website design price in Dubai is relatively high, make sure to spend as much money as needed to build a unique and professional website. By complying with the tips mentioned above and other best practices specific to your business type, you are not much faraway from running a lucrative online business.